My inspiration for starting this business came from my love of my special girl, a treeing walker coonhound name Sophie. She is a goofy, silly girl that keeps me laughing. She makes so many lasting memories. From her howling along with ambulances driving by hound owners will get that one. To her zooming around the yard chasing squirrels and bunnies. The howl name came because of her. Whether it’s dogs, cats, bird, whatever you have they bring so much to our lives. They are our best furry friends. So why not show them off in a very special way. That is the essence of our slogan pet apparel with a personalized touch of your special pet. I know pet owners and lovers will enjoy our products and howler out to others about them as well Thank you!